Field Notes Blog > Planning for Growth in the New Year

  • Planning for Growth in the New Year

    January 08, 2018

    Featured Guest Writer: Darrell Cutis, AgChoice Farm Credit president and CEO

    As we kick off yet another year, your AgChoice directors and employees are engaged in business planning. Like many of you, we are assessing opportunities for business growth in 2018 and the next five to ten years.

    Throughout our business planning process, customers remain our focal point. We want to make it easier for you to do business with AgChoice. With your guidance, we will define the ultimate customer experience for our member-owners and place that vision into practice by 2020. Success in this area will allow both you and our staff to maximize time devoted to personal and business growth and minimize time spent on inefficient processes. 

    We anticipate collaborating with other Farm Credit Associations in our District to share resources as we develop new customer tools, including an online loan portal. We know that improving the customer experience will also mean increasing communication with you more often and more effectively throughout the loan process. Our plans include automated digital communication to notify you of your loan’s status. As we launch this project, we will ask for customer feedback to assure any new tools meet your needs.

    Coaching and mentoring employees also is critical to us for future growth. Similar to other Farm Credit Associations, we are saying good-bye to some tenured employees through retirement and welcoming new employees to our AgChoice family. Our goal is to enhance our training programs, especially for new team members. We want to build our credit professionals’ skills, offering you more of the expertise you rely on to grow your business. 

    Thank you for choosing AgChoice for your financial needs. We look forward to serving you in 2018.

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